bandana 001: iiin motion

iiin motion began as a logo exploring the idea of staying in motion. Drawing inspiration from running, cars, and motorsports, the project introduced movement as a theme within iiinfluenced’s visual language.

Three running figures form the central motif. Their number references the three i’s in iiinfluenced, while the group represents community through shared activity. Translating a recurring brand element into people connects the collective’s identity to the idea of moving together.

The diagonal lines draw inspiration from a mark found in a logo archive book. Combined with the figures, they give the composition rhythm and direction. The red-and-white palette emerged through color experimentation, creating a strong contrast between the figures and surrounding linework.

The bandana concept developed later, extending the existing logo into a wearable product. Applying the graphic to fabric gave it a physical presence beyond the screen, while motion graphics offered another way to explore the movement behind the original concept.

The creative scope included concept development, graphic design, motion graphics, photography, and product development. Physical production and packaging were handled separately.