Trucker Hats
class:
ARTIFACT
Year:
2021-2022
Role:
Product Development
Graphic Design
Trucker hat collection 1 brought iiinfluenced’s graphics into an everyday accessory. The format was chosen for its wearability and the range of combinations possible across graphics, hat colors, and materials, creating a flexible canvas for the collective’s logo.
The designs explored two expressions of the iii motif. A star-accented mark took a direct, aesthetic approach, pairing the lettering with stars to create a distinct logo variation. The kniiicks graphic reinterpreted the New York Knicks logo through iiinfluenced’s identity, incorporating the three i’s into its recognizable basketball imagery and orange-and-blue palette.
Different hat and color combinations gave each version its own character while connecting the pieces through recurring graphics. Applying the designs to a physical accessory extended the collective’s visual identity into something that could be worn and shared.
The hats were produced together and released to friends and family throughout 2021–2022. The project covered concept development, graphic design, product and color selection, photography, and distribution, with physical production handled separately.
